£5m+ in EBITDA Profit Generated
Your current set-up is dangerous.
Right now, your pixel thinks all revenue is equal. It will happily spend £20 on ads to sell a £100 item. Your dashboard proudly reports a 5x ROAS. But once your accountant deducts the £50 COGS, the £20 in taxes, the transaction fees, and your warehouse rent... you actually paid Google to lose you money.
That's how you end up scaling your ad spend without scaling your bank balance.
When the ad account only gets rewarded for generating true net profit after every business expense, Google stops hunting for revenue and ROAS and starts pushing the SKUs that actually grow the business.
Our services
Our Google Ads Management Process
Phase 1: Profit Based Bidding & Reporting
We do not touch a single ad until your data stops chasing revenue. Google’s AI is a genius, but right now it is blind to your bank account. In Phase 1, we build the technical middle-layer. We intercept your transactions, mathematically strip out your COGS, shipping, and payment fees, and feed pure Net Profit data directly back to the Google Ads pixel. We train the machine to optimize for money you can actually keep.
Server-Side Tracking
COGS Data Integration
Shipping Cost Integration
Fixed Cost Imports
Sync Marketing Challens
Produce Initial Reporting
View Details
Phase 2: Product Feed Optimization
Once the account understands profit, we map your physical warehouse to Google's brain. Your warehouse is full of different margins, but standard campaigns treat all products identically. In Phase 2, we inject custom financial data into your Google Merchant Center. We tag every SKU based on its actual unit economics, allowing us to build campaigns that clear dead stock and fiercely protect your most profitable items. Every SKU is run through our feed optimization process to improve Title, Catefory, Product Type & Business Critical Information via Custom Labels (i.e - new arrivals, legacy best sellers, zombies, reduced to clear) ready for campaign segmentation.
Migrate to CSS (20% CPC Reduction)
Feed Architecture Overhaul
Custom Product Labels
Dead Stock Identification
Merchant Centre Audits
View Details
Phase 3: Profit Led Campaign Delivery
Now that the plumbing is fixed and the inventory is mapped, we actually run the ads. We take full control of your Google Ads account and restructure every campaign to hunt for Contribution Margin. We stop buying cheap top-line revenue and start buying predictable cash flow. If a campaign doesn't make financial sense after all costs considered, the system mathematically cuts the budget. No emotions. Just math.
POAS Campaign Architecture
Performance Max Guardrails
Negative Keyword Management
Market Share Analysis
Search Intent Modelling
Daily Margin Monitoring
Real-Time Reporting Software
View Details
Our Portfolio
Google Ads Leadership in Action: Projects That Moved the P&L.
Paid Media
Financial Dashboard
Marketing Strategy
Profitable Growth
S2AS - Double Digit Profit Growth
New Market Expansion
Financial Dashboard
Paid Media
Profitable Growth
Unit Economics
Classic Dressage - Expansion Into US Market
Brand Building
Marketing Strategy
Brand Positioning
Google Ads Management
Rollaer - Repositioning a Global Travel Brand
Our Work Process
Your First 90-Days with Magnify.
We don't guess. We execute a strict, four-phase commercial override to turn your Google Ads from a cost center into a predictable profit engine.
Our differences
The Agency Mindset vs. The Magnify Mandate.
The truth is, most agencies are built to spend and report on vanity metrics (like headline ROAS) that mask profit leakage. They operate in a silo, maximizing their own deliverables rather than the performance of the entire business. As your Founder growth partner, our mandate is different: We are accountable to your P&L, not your platform metrics.
We replace the agency's tactical approach with executive leadership, installing CFO-grade dashboards that unify your entire business and ensure every dollar of spend directly drives your Contribution Margin and predictable long-term profit.
Agencies
Generic Solutions
Jargon Overload
Boring Creativity
Fluff Metrics
One-Time Campaigners
Outsource to Juniors
Outdated Methods
Limited Scope
Reactive Tactics
Lots of Clients
Magnify's Mandate
Personalized Plans
Plain Talk
Bold Ideas
Profit Impact
Long-Term Partners
1:1 Relationship with Founder
Innovative Tools
Full-Service Expert
Proactive Strategies
Boutique Founder:Founder Experience
How is a Magnify different from an Agency?
A traditional agency is tactical; they execute tasks (like running ads or building a site) and are focused on platform KPIs (ROAS, clicks). They are a service provider. Magnify is a strategic leadershop partner who sits at your executive table. I am accountable to your P&L, focus on the financial metrics (Contribution Margin, LTV), and build the systems and alignment required for predictable profit. I solve leadership and structural problems, not just execution problems.
We already have an agency. Will you replace them?
Not always. We can run alongside your agency as a strategic director who provides the clear, financially sound brief to your existing teams (agency, internal, or fractional). This alignment is often the key to unlocking their performance—we ensure they are focused on profit, not just volume. Of course, we can replace them if they're not cut out for the job.
What kind of financial results can we expect?
The primary result is predictable, audit-proof profitable growth. Specifically, we eliminate cash-flow volatility by defining and optimizing for key metrics like the 90-Day Payback Period and increasing the CaC:LTV ratio. The system illuminates where profit is secretly leaking and guarantees that every dollar of ad spend is directly contributing to the net profit of the business.
Is this only for large, 8-figure businesses?
My methodology and system are designed for ambitious 7 & 8-figure eCommerce brands that are currently experiencing the pain of high ROAS with stalling or low profit. These businesses are generally large enough to have marketing complexity but lack the executive visibility to move past their financial blind spots. If you're ready to transition from chasing clicks to quantifying profit, this system is for you.
How long is the typical engagement?
The core system installation and alignment takes place in the first 90 to 180 days, establishing the dashboards and the profit-first strategy. However, most clients retain our role on an ongoing basis for continuous executive oversight, leadership, and proactive scaling management to ensure the system is continuously optimized and future-proofed against market changes. Our average client engagement is 3+ years with a 95% retention rate.
What if I'm not ready to replace my agency?
We can run a trial campaign in your existing ad account with SKUs that are getting £0 budget investment. Give us your 0-performance SKUs and we can build trust in our systems without a hard break.
What technology or platforms are required for your system?
We work exclusively with e-commerce stores across major platforms such as Shopify, BigCommerce, Magento, WooCommerce, SalesForce and other enterprise e-commerce platforms.
How do you price your services?
You work directly with our Founder. No juniors or offshore hires. We charge a flat retainer for our services with no set-up fees or long term commitments. We are entirely profit centric and do not believe in retainers based on ad-spend or account size. Our goal is to always be an asset on the balance sheet rather than a liability.
What is the first step, and what is the commitment?
The first step is always the Profit Allocation Audit. This is a fixed-scope, high-value engagement where we install the initial dashboards and conduct the Four Margins Health Check to financially diagnose the exact bottlenecks in your business. This initial engagement illuminates your financial blind spots, proves the system's value, and serves as the definitive strategic roadmap for any subsequent fractional engagement. As for the commitment, I ask for a 90-day minimum engagement to allow for strategy and tactics to yield results - but our average client retention is 3+ years!
